METAVs favourite: stand cookies!
An eventful year is drawing to a close. The days are getting shorter, the nights colder and contemplation is coming. But Christmas time is also time for cookies. That’s why we went to the bakery and baked our favourite cookies: Stand cookies! You may have seen them on social media…
With combined forces from the departments press & public, fair, research and technology and some more friends, we met in the morning of the 1st Advent to knead dough, to prick cookies and to decorate. In December 2018 we’ve baked “only” cookies for the EMO Hannover, but this year there should be a much greater variety: in addition to the proven motif, round about 100 umati delicacies and a good 350 biscuits with exhibitor names from METAV 2020 were to be created in order to be send each exhibitor a social media-compatible photo of his or her stand cookie. In order to push the kitchen battle to the top, further 50 VDW cookies and 50 blank stand cookies were planned.
Because a surprise only works if it remains a surprise for as long as possible, maximum secrecy was called for in advance. After work, exhibitor lists were drawn up in the empty office, motifs were created with the help of a secret partner and around 450 printed wafers were produced in addition to a umati biscuit shape. For decoration, fir branches, fruits, nuts and a string of lights helped us to create the perfect christmas feeling and created the social-media pictures very artfully.
With nine kilograms of dough, we’we startet the work: roll out the dough, cut out the cookies and bake them piece by piece. Decorate with wafers, integrate into the festive setting, take photos and go back to the beginning… The division of labour worked perfectly, although the wafers sometimes proved to be so affectionate that spontaneous emergency operations with a lot of patience, sensitivity and creativity became necessary. Of course, a small Christmas miracle could not be missing: some Opladen had been produced in wise foresight in multiple copies, so that we did not have to deviate from our goal of a complete coverage of the METAV exhibitors registered so far.
Just in time for Christmas, the exhibitors at METAV 2020 will now receive a Christmas greeting: a photo of their own stand space with which customers, employees and friends can get in the mood for the contemplative days and METAV 2020 on the respective social media platforms. As at EMO Hannover, our team will ensure that all posts are linked to the METAV accounts and shared.
By the way: With biscuits it will go on at the METAV. Because on Thursday evening, 12 March 2020, the “singende Nussecke” Guildo Horn will rock the METAV network evening! Tickets are limited and can only be purchased by exhibitors. Invite your customers to the trade fair party of the year and celebrate 40 years of METAV with us!
The exhibitors posted their photo on Facebook, Twitter or LinkedIn with the Hashtag #METAV2020 and linked the accounts of METAV Düsseldorf:
LinkedIn: @METAV Düsseldorf
Facebook: @METAV Düsseldorf
In this way they got their customers, suppliers, employees and friends in the right mood for the Christmas season and the upcoming METAV and give us the opportunity to link and share their mail and draw the attention of our followers to their companies.
We wish you all the best for the festive season and would be delighted to celebrate 40 years of METAV with you at our network party on Thursday evening, 12 March 2020! The tickets are limited and can only be purchased by exhibitors from mid-January 2020 in the OOS. Invite your customers to the trade fair party of the year and celebrate our anniversary with us.
(The baking team: Vibeke Hoffmann, Götz Görisch, Susanna Herbert, Karen Schütz, Oliver Schneider, Dr. Stefan Schwaneck. Pictures: Oliver Schneider, Dr. Stefan Schwaneck. Text: Dr. Stefan Schwaneck)
Pictures: Oliver Schneider, Dr. Stefan Schwaneck