International b2b Meetings at EMO Hannover: Using trade fair days efficiently with the Enterprise Europe Network

The world’s lead­ing trade fair for met­al­work­ing tak­ing place from 16 to 21 Sep­tem­ber 2019, will once again attract deci­sion-mak­ers from all over the world. With the help from Handw­erk Inter­na­tion­al Baden-Würt­tem­berg and the Enter­prise Europe Net­work, entre­pre­neurs will get into con­ver­sa­tion with each other.

Find­ing the right busi­ness part­ner abroad is like look­ing for a nee­dle in a haystack,” says San­dra Wein­gart from Handw­erk Inter­na­tion­al Baden-Würt­tem­berg. The for­eign trade con­sul­tant is in dai­ly con­tact with small and medi­um-sized com­pa­nies that want to open up to new mar­kets. Coop­er­a­tion part­ners are often a door open­er to the tar­get coun­try. “Trade fairs are the ide­al place to make busi­ness con­tacts – as gen­er­al­ly known,” she explains. That’s why very few entre­pre­neurs miss out on major inter­na­tion­al indus­try events such as EMO Han­nover — whether as exhibitors or vis­i­tors. “An effort that should pay off”, empha­sis­es the consultant.


At the inter­na­tion­al b2b meet­ings of Handw­erk Inter­na­tion­al Baden-Würt­tem­berg and the Enter­prise Europe Net­work, entre­pre­neurs meet suit­able part­ners from all over the world. “All par­tic­i­pants will present their com­pa­ny pro­files on our online plat­form before the fair. This makes it easy to find inter­est­ing com­pa­nies,” explains Wein­gart. “Entre­pre­neurs can arrange appoint­ments and use the days of the fair effi­cient with their indi­vid­ual time sched­ules. 298 par­tic­i­pants from 25 coun­tries took part in 2017 and had pos­i­tive expe­ri­ences — like Arjun Shid­haye from GenauEngi­neers: “The com­pa­ny pro­files pub­lished online helped us to find rel­e­vant dis­cus­sion part­ners in a tar­get­ed man­ner”. “Mar­tin Wolf and Markus Lichtl from Wolf Maschi­nen­bau AG in Brack­en­heim also report: “At the coop­er­a­tion exchange, we estab­lished a promis­ing con­tact with a Czech company.“

Our years of expe­ri­ence with match­mak­ing events show how effec­tive this tar­get­ed ini­ti­a­tion of coop­er­a­tion is,” reports San­dra Wein­gart, for­eign trade con­sul­tant. “Numer­ous suc­cess­ful busi­ness part­ner­ships have arisen from this in recent years and have made EMO Han­nover a real suc­cess for our companies”.

All exhibitors can use the coop­er­a­tion exchange as part of their trade fair pack­age. Trade fair vis­i­tors receive a free tick­et upon registration.

All infor­ma­tion and reg­is­tra­tion for the Inter­na­tion­al b2b Meet­ings at EMO Han­nover from 16 to 21 Sep­tem­ber 2019 can be found at


San­dra Weingart
For­eign Trade Con­sul­tant Handw­erk Inter­na­tion­al Baden-Württemberg
Tel. 0711 1657-279

The Enter­prise Europe Net­work is the world’s largest net­work for the pro­mo­tion of small and medi­um-sized com­pa­nies with inter­na­tion­al ambi­tions. Handw­erk Inter­na­tion­al Baden-Würt­tem­berg coop­er­ates with 600 busi­ness-relat­ed organ­i­sa­tions from all over Europe and has excel­lent con­tacts in numer­ous tar­get countries.

Categories: 2019, May